I’m sure it’s no surprise to many of you that I love skincare. I’ve always believed that good skin on your face, and all over your body can change and transform your mood as well as your appearance. The first make up I ever used when I was growing up was a Japanese brand, their products just worked so well with my skin type and for years I have tried Asian skincare whenever possible. I was first introduced to SK-II on youtube as many youtubers and fellow bloggers love the products. It has quickly become a skincare brand that I love and admire, but more so now as I continue to learn about the brand and powerful messages behind it.

When I was asked to take part in this campaign, it couldn’t have come at a better time. I had been thinking about personal issues that I have with myself, issues I can see within the industry and to be honest for some time I have been wanting to discuss more meaningful topics on the blog as well as my love of Fashion.

SK-II have recently launched a new campaign and the focus of this campaign is on their incredible film ‘The Expiry Date’

Where they discuss the issue that many women all around the world feel pressured to achieve certain things by a certain age so that they do not feel expired or left out. Yet by liberating themselves from this constrained way of thinking, you can take life at your own pace.

This struck a chord with me as although I am only 25, and feel so young personally, I see so many people around me at a similar age moving on, having children, and getting married. When your no where near that stage like I am personally this can be somewhat scary, and you can feel almost left out.

Although I think it’s incredible and I am so happy for everyone to take their own path in life, personally I am currently career focused, and in so many ways still feel like a child myself.

After 7 years in a relationship however It’s so often that I get asked about getting married and buying a home, as if time is moving on and I’m not progressing in life. But I want to move, and travel and ultimately build something for myself, which takes time and focus. If that is going to take me until I’m 35 or even 50 then so be it. These are my dreams and just because they are different from someone else’s or the norm, doesn’t make them any less.

You take life at your own pace and you don’t have to conform to what others around you are doing to feel like you are doing it right.

Another thought I had been wanting to discuss recently is the pressure of Instagram and social media. I try not to be too controversial but after seeing this film it helped me not to care about what others think and that it’s good to discuss these topics openly.

I recently had a few comments about not showing my face on Instagram, which made me question everything that I do. The reason I tend not to is because it was never about me, it was always about the clothes and my love of styling them, whether it be on myself or other people. I want my readers and followers to be able to place themselves in that image and envision themselves wearing something similar. Therefore as it’s not a lifestyle I’m ultimately selling, it’s clothes, for me it works better in that perspective.  Yet why should I question this or even explain it? I’m not afraid to show my face, I’m certainly not an anonymous blogger, I’ve been very open in the past about my eating issues and where I live and if you read my blog or watch my Instagram stories you will see it over and over again. People are so quick to judge and can make you question everything you do and believe in a second.

Hence why it is so important to trust and believe in yourself and your vision and to be as free as possible to people shedding negative light and comments on your life or your work.

I think when you adopt this attitude that the film focuses on that you are free to do whatever you want to do, if you want a career, if you don’t want to have children or get married by a certain age or even at all, the choice is your’s and you should never feel like less of a women because of it.

Luckily I am strong minded and try hard not to let other’s comments affect me too much, but I honestly believe that when you liberate yourself from this way of thinking you can be true to yourself and ultimately much happier.

I studied politics so I’ve always been interested in researching social norms and why people think the way they do. Now to me SK-II are not only an incredible skincare brand that I love using but after viewing this film and working on this campaign with them, I see them as an empowering brand with a message. Reinforcing to all women that they can be whoever they want to be on the inside and out, and that they should never feel pressured by society.

After-all, you are only as young as you feel.



Thank you to SK-II for sponsoring this post & for starting a much needed discussion on this topic. 


  1. Tracey
    June 30, 2017 / 11:45 am

    Wow! Fantastic & honest blog yet again. Never feel pressured to be the norm! My husband & I were together nearly 20 years before we got married. I didn’t have my 1st child until 29 & my second st nearly 33. Even though I really wanted to have children, after having my 1st it took me along time to adjust to “this is now my life, it’s not just about me anymore”. My children are my world & I’m truly blessed. I love being a wife & mum. I’m so thankful & feel blessed for my life. However having a mortgage & children come with extra money constraints, which in turn puts pressure on personal lives. Live your life & have fun! Children can come later, if that is what you want, if it’s not then that is great too! Many of my friends have chose not to have children & have very fulfilled lives. I dislike people being so judgmental, I don’t get why people cannot get on with their own lives & leave others alone. They must be unhappy themselves!!! Re nit showing your face! Do people not understand your posts are about CLOTHES!! I’m not blogger, but I tend not to show my face in photos as I’m not comfortable with what I see, that is my choice! I think you are a wonderful, very successful, very hardworking, very stylish & very beautiful young lady with your whole life ahead of you to reach any goals you wish for. Live & love for today and for yourself. Sending you lots of love & respect! 💋😘😍❤️

    • Lucy
      June 30, 2017 / 3:54 pm

      Thank you so much Tracey! I can only imagine. Truthfully i’ve always said I didn’t want kids, but i’d never rule anything like that out. For the time being i am content and happy building my blog as a business. Exactly, each persons path is personal, like what if I couldn’t have children would people ask me about it then? I know the comments and messages I get sometimes are strange, but I am comfortable with myself and happy in my life – follow me on snapchat or whatever if you want to see my face. My instagram feed is editorial and thats how I like it. Thank you so much for reading and commenting – you are amazing! L xxx

  2. June 30, 2017 / 12:05 pm

    Loved this post babe! Totally agree about us all taking life at the same pace, I feel in a similar situation, at 24 my friends are buying houses and getting married and I’m living in London and building my career. It’s ok to be at different places in your life as your friends. Also glad you don’t let people’s comments effect you, keep doing you! Your killing it xxxx


    • Lucy
      June 30, 2017 / 3:50 pm

      Thank you so much Lovely!! Yeah exactly, life is what you make of it, and if we want to take it at a slower pace then why should we feel bad or like we aren’t going anywhere in life because its a different path. Thank you so much and you too – have a wonderful weekend xxxxxx

  3. July 3, 2017 / 10:22 am

    Hey hun, I love this post. I am turning 29 on the 12th of July and I feel like i am 21. I havent bothering being in a relationship for nearly 2 years because I am working on my career. I enjoy traveling, meeting new people and just live the way I want. This article is great because you need to live at your own pace, its you body, mind and soul. No one can say there is a time limit for anything. You are beautiful in every single way and I love you and your work every single time I read you post.
    Keep up the amazing job.

    • Lucy
      July 6, 2017 / 7:00 am

      Hi darling, thank you so much for taking to time to read and comment. Exactly, it is all about you own pace. You should always be happy for people and never judge their path, whether you feel they are too young or too old to be at that stage in their life. It is all personal to the individual. Thank you honestly, love to you, keep smashing everything you are doing as you are doing amazing and looking gorgeous as always.

      L xxx

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