All Things LFW


I always find it difficult to write about fashion week, with so many writers, magazines, newspapers and bloggers covering it, what can I write that’s even somewhat different?
I thought I’d break it into small sections so that different people can look at the section they are interested in. If you aren’t too bothered about the collections, and just want London recommendations or tips from someone who doesn’t live there, at least the post can still be useful.

In terms, however, of what to wear to fashion week, I always struggle. London is very showy, everyone is showing off and you feel like you drown in the crowd. After 4 seasons, and one at PFW, i’ve learned to stick to my style. You carry yourself best when you feel comfortable and good about how you look and what you’re wearing, so for me, that’s classic basics.

I’m wearing A silk Zara shirt with Urban outfitters denim and I love this silhouette of the cropped straight leg denim with a yelled boot going into them, however, trust me on this one – always wear flats! These boots caused me so much pain on this trip, that I haven’t been able to look at them since! 


It’s always difficult at fashion week, and I think I learn each season what is best for me in terms of treating the blog as a business. If I’m brutally honest, it’s worth it in terms of enjoyment and a social aspect for me. Of course I love to see the collections – who wouldn’t? However in terms of is it worth it for the blog and content, i’m not always so sure. 
Fashion week is always an incredibly busy time, its difficult to set meetings and socialise the way I should be in London, as I don’t live there. Therefore I often question it and how can I make the content more interesting. I try to include a lot more lifestyle and tips about the city I’m travelling to, so that it makes it more valuable. When creating content I always try and think – what would I want to see or read? And take it from there. 
In terms of shows and presentations, you can see that all on my insta stories, which means you can live it in real time compared to hours or days later. Markus Lupfer is always one of my favourite presentations, the collection was so edgy but with that beautiful feminine floral touch that I love so much right now.
The Barbara Casasola show was my Saturday highlight however. I seen the collection as very wearable for me, styled in the right way, the tones and beautiful tailoring in some of the pieces were perfect. I was lusting for summer to come back whilst watching the models walk down in the minimal chic pieces. 
Events are another highlight and a great way to mix with other influencers and make contacts. The Pandora x Tumblr event at the Ham Yard Hotel was definitely the most cool and beautiful event I attended this season. Pretty pieces of jewellery, gorgeous setting, a nail bar and so much more – it was the perfect place to refresh amidst the chaos. 

Picking a place to stay is always a hard one. There are many areas in London that I love to stay, but somehow I keep going back to this one. The area around Tower Hill or London Bridge, which I originally picked one trip because of the best travel links to City Airport and fell in love with the area after one stay. It’s so quiet at the weekend it almost doesn’t feel like your in London, which after a long and busy day at LFW is a god send. At night Chris and I go and sit at the Hotel rooftop bar and take in the incredible views. 

This year we stayed at the Citizen M Tower Hill – newly opened just weeks before we arrived, it’s beautiful and modern interior and great price point drew me in straight away. Then I realised it’s situated directly above Tower Hill tube station, which is perfect for 4 days of running around all of London. 
The comfiest bed and quirkiest rooms, which are small yes, but the full size windows and insane views make up for that. If your looking for a great place to stay in London, with amazing travel links and a great cup of coffee on your way out the door in the morning – you need to check out the new Citizen M Tower Hill. 

Now i’m back home and writing this post is making me wish I was back … but soon – and if you would like more travel diaries of recommendations send me a message @lucyflorals & let me know! 


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